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The anti-perky
Oh, my -- just hit the new ad for Verizon's upcoming Android-based phones. It's oddly reminiscent of the legendary 1984 ad, albeit utterly different in tone. Like the original, it plays upon the common mental construction of the current dominent platform. In 1984, it was the regimented, corporate image of the PC; in the new version, it's the perky but somewhat confining limits of the iPhone. In contrast, they're painting the next-gen Android as full of attitude and power.
Nicely-constructed ad, I have to say -- a little risky in the choice of videogame-shooter style, but attention-getting. I'm exactly the target audience: in the market for a new smartphone, but leery of some of the iPhone's design decisions. Nearly every point they make is one I've thought about myself. They're setting high expectations here -- I'll be interested to see whether they can live up to them...
Nicely-constructed ad, I have to say -- a little risky in the choice of videogame-shooter style, but attention-getting. I'm exactly the target audience: in the market for a new smartphone, but leery of some of the iPhone's design decisions. Nearly every point they make is one I've thought about myself. They're setting high expectations here -- I'll be interested to see whether they can live up to them...