Yep, a big slew of your friends know pir in weird ways. (e.g., for me, random geekery, but also motorcycles and aikido)

the Bristol Hotel (which the family knows as Juries, despite the fact that I don't think the hotel has had that name in decades)

Is this where the Boston tendency comes from? ("Just turn right where the Ames was, next to what used to be the Woolworths...")