Ah...hadn't thought of Googling my SCA name too, but that makes sense. Googling "Chris Newell" and appropriate variants had far too poor a signal-to-noise ratio, but googling "Christof the Pathfinder" or "Christoph the Pathfinder" produces much more accurate and focused results. Although a significant number of the latter were from various armorials or orders of precedence (the latter's the registered spelling, but I'm in the habit of using the former most of the time.)