Devli's Advocating for the moment: maybe the intent was not to imply that it is easy, but that it was a problem of an already known class of tasks. As in, "you don't have to do anything more than what you do with web programming".

In physics and math, there's a common habit of noting when a problem fits into an already known class. If I look at a problem and say, "It's just orbital mechanics," I don't mean to say that the partial differential equations are easy, but I do mean that you can use the usual methods to deal with them.