Yeah, but you also have to avoid the trap of the pretentious buzzword-du-jour that says nothing at all. The only reason we play in the Society for Creative Anachronism is that "creative" was a hot buzzword in the mid-60's. Otherwise it might have been the Society for Interactive Medievalism or the Society for Transcultural Actualization. I think "CommYou" is better for what you describe than picking adjectives from lists and winding up with "Sub-Latent Interactive Hierarchies" or "Intercollaborative Semiotics" or "Polymodal Expression Solutions".