Oh yeah, it's a nice combination. I think that the quality ginger ales (Schweppes or Canada Dry, not the too sweet, too flat, nearly gingerless store brands) make the difference. And try it with a thin lemon slice. Some species of "real" bourbon lovers may complain, but let 'em. After 3 or 4 of these highballs, you won't care anyway. Oh, and instead of Kentucky bourbon, try Jack Daniels. And plenty of ice. This is my new favorite summer drink.