jducoeur: (Default)
jducoeur ([personal profile] jducoeur) wrote2011-11-29 04:18 pm
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Are newsletters obsolete?

Okay, time to toss out a point that may be controversial. (Or might not -- I'm curious.) As I read through the new Society Policy on Kingdom Newsletters, I am coming to the conclusion that the whole concept has failed to keep pace with reality. SCA newsletter policy -- indeed, the whole way we think about such things -- feels like those poor newspapers that are flailing around, trying to stay relevant in an age that has passed them by. And like them, I think we need a complete rethink.

So here's an assertion: "newsletters" no longer make much sense in the current SCA. Sure, there are some warm fuzzies from getting them, but most people, most of the time, ignore them. Their content is usually quite out of date by modern standards -- most folks are used to quicker information turnaround, on the order of hours or days, not months. They tend to be full of boilerplate that is mostly better obtained from websites. They are mired in red tape that discourages the sort of creativity that would make people actually interested in them. And they're decoupled from the ways people really are communicating: email, websites, social networks, and so on.

Yes, there are exceptions, and yes, I'm aware that not everyone in the world is Internet-connected. But not everyone has reliable addresses or phone numbers, and that doesn't stop us from building our procedures around those assumptions. Everything in the world has exceptions; if you try to cover every one of them, you'll just wind up with a mess.

That said, newsletters used to serve a really important purpose: as a *common* communications mechanism. You could usually assume that all the really active members of Carolingia not only received but paid at least some attention to the Minuscule; and while not everybody *read* Pikestaff on a regular basis, almost everybody had it, and in the pre-GPS days most people used it regularly for directions to events. That served as social glue that we are sorely lacking nowadays, scattered as we are across dozens of mailing lists, websites, social networks and what have you.

What's the solution? I don't know, but I'm looking for ideas. Can we at least partly unify the communications, so that you could follow Carolingia via email or Facebook and participate in the same conversations? Could we build the Minuscule partly/entirely as a summary of those conversations -- a sort of official record of what's going on?

Other ideas? How can we recognize the reality of modern communications, and weave together something that is actually *useful* to us, that could help us unify instead of just fracturing further?

(I'm aware that SCA rules and regs might interfere with this. Ignore that part: this may be one of those times where Carolingia could helpfully lead by example, if we can come up with some good ideas...)

[identity profile] unicornpearlz.livejournal.com 2011-11-30 07:43 am (UTC)(link)
At 2:32am i don't have any witty or really thought through answers. however, i do know that one of the best things i've seen done with the newsletter is it being posted online. I don't just mean in the SCA. This particular issue is being dealt with in many different associations. The Medical Historical Society of NJ, for example has an opt-out program, where you can opt-out of receiving the paper copy and only receive it electronically (via email). Meanwhile the most recent meeting of the American Association of the History of Medicine voted on keeping the Bulletin of Medicine in paper format, so that it didn't get brushed aside with so many of the online/electronic newsletters people get. (But in the AAHM's case, this is not a 3-5, or even a 10-15 page document. It's closer to a 100-150 page document, so that made more sense. The National Association for Pediatric Nurse Practitioners, have an opt-in program. They made it so everyone with an email automatically received the newsletter via email, unless they specifically requested to receive a paper copy as well. If you're looking for an SCA example, the Barony of Iron Bog put the Iron Monger online so that people could just go to the website and read it from there. (That was years back, though and i don't know if its done anymore.)

as for an answer to your question on using the newsletter to summarize other conversations - i like the idea ... to a degree. In this world of immediate gratification, people have conversations and then are done with them. Therefore, to summarize conversations that have been had will bring people who are out of the loop into an old loop - up to 3 weeks old. This doesn't SOUND like much, but can you remember a conversation from 3 weeks ago? I can't. but, that does bring up the next point. maybe things should be discussed more than once. It gives people come time to mull things about in their heads and then maybe change their opinions... or something.

I don't know what the answer to unification is. And my brain is now slowing down enough for bad star trek puns to sound like good answers, so I'm going to cut it off here.