jducoeur | Selling It with Fungus

I always love deconstructing advertisements. Today's installment:

New Aveena, with a breakthrough shiitake complex. (Bits of gratuitous periodic table float past, overlay.)

Because "our skin lotion is made from mushrooms" doesn't quite invoke the reaction you want...

Psychologist #1: Patient thinks he's a mushroom.
Psychologist #2: Ah. He must have a Shiitake Complex.