Selling It with Fungus

[jducoeur]

I always love deconstructing advertisements. Today's installment:

New Aveena, with a breakthrough shiitake complex. (Bits of gratuitous periodic table float past, overlay.)

Because "our skin lotion is made from mushrooms" doesn't quite invoke the reaction you want...

Comments

breakthrough shiitake complex

[jadasc.livejournal.com]

So it's a laxative as well?

Re: breakthrough shiitake complex

[goldsquare.livejournal.com]

No, it's more of a disturbing mental reaction to feeding your face bullshit: like a mushroom.

(jducoeur, do you watch "Dirty Jobs"? Nothing takes the veneer of the cosmetics industry like the episode where Mike Rowe visits a rendering plant that takes Las Vegas buffet leftovers, renders it for hog feed, but skims the fat off the top to ship to cosmetics manufacturers.)

Re: breakthrough shiitake complex

[vairavi.livejournal.com]

I am actually philosophically soothed by the information that all those leftovers get put to use.

Re: breakthrough shiitake complex

[ilaine-dcmrn.livejournal.com]

More apropos - the first episode where they had the guys in white coats at a mall demoing their revolutionary beauty treatment - African snail mucus.

Re: breakthrough shiitake complex

[cvirtue.livejournal.com]

Did they have a fancy name that wasn't "lard?"

Re: breakthrough shiitake complex

[jducoeur]

Oh, that's delightful. No, I don't often catch the series, but this sounds grimly amusing...

Re: breakthrough shiitake complex

[goldsquare.livejournal.com]

And all day long, inside my head, an evil villain's voice has been saying "Deep, in my underground lair, from where I will soon rule the world, I prepare my own food to my high standards. At the bottom of the lair, I have my novel, dare I say, breakthrough shiitake complex".

[etherial.livejournal.com]

Psychologist #1: Patient thinks he's a mushroom.
Psychologist #2: Ah. He must have a Shiitake Complex.

[dryfoo.livejournal.com]

The ad got worse focus-group comments before they decided to spell "shiitake" with the *two* i's.

[jducoeur]

Y'know, until you said that, it hadn't occurred to me why they *showed* the phrase "shiitake complex" on the screen when they say it...