jducoeur | Selling It with Fungus

I always love deconstructing advertisements. Today's installment:

New Aveena, with a breakthrough shiitake complex. (Bits of gratuitous periodic table float past, overlay.)

Because "our skin lotion is made from mushrooms" doesn't quite invoke the reaction you want...

The ad got worse focus-group comments before they decided to spell "shiitake" with the *two* i's.

Y'know, until you said that, it hadn't occurred to me why they *showed* the phrase "shiitake complex" on the screen when they say it...