... you go to order some spices online (as the easiest thing to do under the circumstances), and discover that you already have an account -- with a mailing address that is 15+ years old.
Points for having a nicely solid database, though: I know lots of companies that have simply lost my account after a decade or so.
Does drive home that I've been consistently using the in-person store in the years since ladysprite et al encouraged them to open a local one, though...