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Date: 2006-03-29 11:08 pm (UTC)
jducoeur: (0)
From: [personal profile] jducoeur
I'll admit to imprecise usage, but it's not direct marketing either. The spam is direct marketing for the (usually fraudulent) retailer, but it's far more effective as indirect marketing for the product being advertised.

Curious midpoint, anyway, sharing some notable characteristics (especially the uncontrolled and unauthorized nature) with viral...
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