If you ever have to change strategy, you have to change your name, which is a pain
True, but common enough that I'm not going to worry about it too much. Really, the company name doesn't *matter* all that much -- the product name is what's important. And the name does express the current *purpose* of the company. Without that, there isn't much to say in a name.
(And it's worth noting that Convoq did *not* use its product name as the company name, and still wound up changing names in the end -- indeed, despite the fact that the name "Convoq" was still appropriate. There are too many factors involved in this to be worth a lot of worry.)
And, I think the world outside doesn't have much respect left for witty compounding of words - I'm not sure it puts forth a professional, competent, "we know what we are doing" kind of image.
Hmm. Possible, but I'm not sure I care at this point. You're correct that it doesn't sound "professional", but I don't especially *want* that at this stage. Convoq was desperately hung up on sounding professional, and I believe it's one reason we were never able to crack the mass market at all. Names in the mass market nowadays tend to be *playful*, and this one's not bad in that respect.
If I do wind up with an enterprise product, that'll probably want a significantly tweaked branding. But there is time for that later. I am trying very hard to not make Convoq's standard errors, one of which was to put the cart before the horse. I'm focused on doing one thing well for the time being; if that succeeds, I can add new tracks later.
At the least, it's a better name (IMO) than the considerable majority coming out nowadays, which are largely computer-generated nonsense words that don't mean *anything*. (And which mostly start with "J".) And I didn't pay $50k to a marketing firm for it...
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Date: 2008-01-02 04:55 pm (UTC)True, but common enough that I'm not going to worry about it too much. Really, the company name doesn't *matter* all that much -- the product name is what's important. And the name does express the current *purpose* of the company. Without that, there isn't much to say in a name.
(And it's worth noting that Convoq did *not* use its product name as the company name, and still wound up changing names in the end -- indeed, despite the fact that the name "Convoq" was still appropriate. There are too many factors involved in this to be worth a lot of worry.)
And, I think the world outside doesn't have much respect left for witty compounding of words - I'm not sure it puts forth a professional, competent, "we know what we are doing" kind of image.
Hmm. Possible, but I'm not sure I care at this point. You're correct that it doesn't sound "professional", but I don't especially *want* that at this stage. Convoq was desperately hung up on sounding professional, and I believe it's one reason we were never able to crack the mass market at all. Names in the mass market nowadays tend to be *playful*, and this one's not bad in that respect.
If I do wind up with an enterprise product, that'll probably want a significantly tweaked branding. But there is time for that later. I am trying very hard to not make Convoq's standard errors, one of which was to put the cart before the horse. I'm focused on doing one thing well for the time being; if that succeeds, I can add new tracks later.
At the least, it's a better name (IMO) than the considerable majority coming out nowadays, which are largely computer-generated nonsense words that don't mean *anything*. (And which mostly start with "J".) And I didn't pay $50k to a marketing firm for it...