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Date: 2008-02-20 03:47 pm (UTC)
jducoeur: (0)
From: [personal profile] jducoeur
I'm not planning on taking money right now, although I'm not ruling the possibility out. But that just means I need to pursue monetization sooner: I'm planning on having a very modest number of ads almost from the beginning, so the thing is reasonably self-supporting. I have enough cash on hand for a while, but if, for instance, I hit serious success, it's deathly important that the site be able to pay for itself. I don't want a success-failure, that crashes due to cashflow problems just as it hits its stride. (One reason why I decided to pursue this particular project is that I believe the monetization is completely straightforward. Especially if I don't take money, I believe a very small number of well-targeted ads should be enough.)

Anyway, that might be as soon as three months from now. And I want to have incorporation of *some* flavor in place before I start taking in any money, so I want to start figuring out the game plan soon.

(Not to mention the liability side. The software industry is a dangerous place right now. If I accidentally step on any patents, I do *not* want our personal assets on the line...)
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