I think Microsoft is riding the hype machine rather well. I think people would be talking about the "I'm a PC" ads far less if they hadn't been preceded by the Seinfeld/Gates ads. I also think that the "I'm a PC" campaign looks better in comparison to the Seinfeld/Gates ads than it would look without those ads.
Maybe Microsoft planned this, maybe not. Personally, I'm doubtful that they planned this switch prior to hiring Seinfeld.
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Date: 2008-09-19 05:01 pm (UTC)Maybe Microsoft planned this, maybe not. Personally, I'm doubtful that they planned this switch prior to hiring Seinfeld.