Huh -- hadn't come across the term before, but it's exactly right in this case.
Anyway, it was a few years ago that they started making all the right noises, but it's taken a while for things to materialize: this particular shift required the companies to throw in the towel on the direction they'd pursued for decades and change course, and that's not quick. It's just starting to get Real now; I expect it to be a few more years before it *seriously* takes off...
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Date: 2009-08-18 02:01 am (UTC)Anyway, it was a few years ago that they started making all the right noises, but it's taken a while for things to materialize: this particular shift required the companies to throw in the towel on the direction they'd pursued for decades and change course, and that's not quick. It's just starting to get Real now; I expect it to be a few more years before it *seriously* takes off...