The Secret to using Social Media effectively

[jducoeur]

This week's LinkedIn trawl has a pointer to this article, "The 1 Thing Every Business Executive Must Understand About Social Media". It is not only correct, it's rather on-target for last week's discussion about social media and the SCA. It nails *precisely* what we tend to get wrong on an official level, and the difference between viewing social media as a threat (which we must hem in with rulles) vs. an opportunity (which would should be using to improve the club)...

Comments

[hungrytiger]

Thanks for sharing that. A very powerful example of using Social Media correctly.

[cellio]

Yes, good article and good observation of what many organizations do wrong. (When I saw it Friday I forwarded it to folks at a different non-profit that thinks social media is about "getting our message out".)