Signal-boosting for Where the Hell is Matt?

[jducoeur]

I *suspect* that everyone else has seen this by now, but having just gotten up to it myself (thanks to siderea for pointing it out), I commend the beautiful video of Where the Hell is Matt?. Very simple concept, but it manages to cover the concept of "world" better than anything I've seen in quite a while. (The song can be found on Amazon.)

It does manage to express the power of modern Internet word-of-mouth. The video's apparently been watched almost half a million times in the past five days, and the song has shot to #14 on Amazon in the same time. When you have the right thing at the right time, the Net can deal with the publicity...

Comments

[alexx-kay.livejournal.com]

This is just the latest iteration of Matt. He's been popular for quite some time now. Indeed, earlier iterations (and imitation) were a major part of the text of a play Kes and I saw, "username:FAUST", in which a disabled woman is tempted by the devil to make a YouTube video that lets her become Queen of the Internet.

[umbran.livejournal.com]

Yes, he seema to have been dong this for a couple years:

Previous videos can be found here: http://www.wherethehellismatt.com/?fbid=BivoBe

[umbran.livejournal.com]

Don't miss The outtakes

[cvirtue.livejournal.com]

Thank you for posting this with enough supporting commentary that I knew that I wanted to bother to watch!

[mindways]

Thanks for the link! That's...very simple, but very powerful.

(And: the half-million views is on Vimeo alone! It's also on YouTube, the Stride gum site, and perhaps elsewhere.... I think saw reference to "a million views in two days" somewhere while wandering around Matt's site/blog.)