To boldly go into tacky marketing

[jducoeur]

The April issue of Previews includes two new colognes, named Tiberius and Red Shirt. The former is

"Difficult to define. Impossible to resist. Inspired by a man on a mission, a journey of sensual discovery. Tiberius -- boldly go."

The latter

"is made for the young, modern man who is alive today -- and knows it. [...] Red Shirt Cologne. Because Tomorrow May Never Come."

I really want to believe that this is an April Fools' gag, but if it is, they're not giving any sign of it aside from the sheer ridiculousness of the ad copy...

Comments

[johno.livejournal.com]

Unfortunately with perfume/cologne adds, you can't really tell.

[goldsquare.livejournal.com]

I saw ads for it in early March.

[etherial.livejournal.com]

But do they smell good?

[the-nita.livejournal.com]

Oh, I buy that it's real. That's the "hey, let's subtly jump on the geek market. They'll respond to this" response you can get from people who just don't get it.

And ultimately, it'll sell.

[cvirtue.livejournal.com]

Oh, my.

What about "Skirt Too Short Spritz?" "Hot Tribble Nights?" "Live Long and Perspire?"

Do post if you find out if it's really a joke or not.

[etherial.livejournal.com]

The most risqué titled of the new Star Trek fragrances from Genki Wear is "Ponn Farr" which is a perfume designed to "drive him wild." It should only be used once every seven years (okay, that isn’t true). Named for the Vulcan mating ritual first introduced in the episode "Amok Time," this perfume is one of the newly designed products meant to appeal to female fans.

[hfcougar.livejournal.com]

I don't think I have ever wanted a perfume so bad in my entire life.

[umbran.livejournal.com]

You mean the stuff from http://www.weargenkiwear.com/ ? They seem real enough.

In response, though, the following is not:
http://www.youtube.com/watch?v=NVV9q4rESPg&feature=player_embedded

[jducoeur]

Hmm. Now that's interesting -- the Genki Wear web page triggered a virus alert. It appears to contain hidden iframes pointing to apparently-unrelated Chinese sites that Avast thinks are dangerous. I'd recommend a little caution there: it looks like (intentionally or otherwise) they have some embedded malware...

[jducoeur]

Heh -- and it's almost too bad that the Saber ad is fake. Now *that* is an ad well-designed to appeal to the male geek: I'd bet it would sell far better...

[doubleplus.livejournal.com]

Weird. With those names and ad copy, you'd think it would have to be some kind of guerilla marketing for the new movie, but if there's nothing to connect it...

Who's the maker of the cologne?

[jducoeur]

See the comment from umbran, above -- it's a company called Genki Wear. (Whose website seems to be slightly malware-infected, so I'm not going to repeat the link.)