The subtle problems of marketing
Jan. 28th, 2005 03:29 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
jducoeurSo here is this bottle of Perrier sitting on my desk. (My company supplies free soda for the employees as a perk, and one of the Architects requested, early on, that this include Perrier. So I drink that when the water bubbler is empty.) And for the dozenth time, the new bottle is giving me double-takes.
Y'see, they just switched over to plastic bottles, and as part of that, they splashed a big new slogan across it: "Now Portable!". The problem is, my brain looks at that slogan, parses it in the context of a liquid, elides the "r" right out of the middle of that slogan, and leaves me with a gut-level reaction of, "... as opposed to before, when it was poisonous."
Y'see, they just switched over to plastic bottles, and as part of that, they splashed a big new slogan across it: "Now Portable!". The problem is, my brain looks at that slogan, parses it in the context of a liquid, elides the "r" right out of the middle of that slogan, and leaves me with a gut-level reaction of, "... as opposed to before, when it was poisonous."